Episode 16: What Your "Core Four" Values Shouldn't be

The importance of having Core Values in your organization

The Core Values to Avoid:

1. Aspirational in nature
   i.e.: Something that your company doesn’t currently embody, but you need in able to succeed in the future.
2. Permission to Play
   i.e.: Honesty and Integrity

Core Values = Guiding principles of how you operate today

Why do we call core values "CORE FOUR"?

There is such a thing as too many Core Values. Less is more.

In summary, avoid core values that are permission to play, as these values should be a given, and also avoid aspirational in nature core values, because these are things that you want to be successful in the future, but that your company currently does not embody.