---
title: "Episode 16: What Your \"Core Four\" Values Shouldn't be"
description: "Episode 16: What Your \"Core Four\" Values Shouldn't be"
image: https://blog.club.capital/hubfs/Yolo%20iPhone%20Layout%20(1).png
---

[Skip to content](https://blog.club.capital/episode-16-what-your-core-four-values-shouldnt-be#content)

[![](https://blog.club.capital/hs-fs/hubfs/CC%20Logo_Transparent%20Small%20Size.png?width=1000&height=188&name=CC%20Logo_Transparent%20Small%20Size.png)](http://www.club.capital)

- Industries 
    - [Insurance](https://club.capital/industries/insurance/)
    - [Youth Soccer](https://club.capital/industries/youth-soccer/)
- Solutions 
    - [Monthly Accounting](https://club.capital/solutions/monthly-accounting/)
    - [Tax Service](https://club.capital/solutions/tax-service/)
    - [CFO Services](https://club.capital/solutions/cfo-services-for-your-business/)
    - [Digital Marketing Services](https://club.capital/solutions/digital-marketing-services/)
- Resources 
    - [Our Company](https://club.capital/our-company/)
    - [Testimonials](https://club.capital/testimonials/)
    - [Webinars](https://club.capital/webinars/)
    - [Partnerships](https://club.capital/partnerships/)
    - [Referral Program](https://club.capital/referral-program/)
    - [Est-Tax-Payments](https://club.capital/est-tax-payments/)
- [Podcast](https://club.capital/podcast/)
- Blogs 
    - [Small Business Finance Blog](https://blog.club.capital/)
    - [Youth Sports Finance Blog](https://blog.club.capital/sports)
    - [Marketing Blog](https://blog.club.capital/club-capital-marketing-blog)

[Client Login](https://club.capital/client-login/) [Schedule a Demo](https://club.capital/schedule-a-demo/)

- Industries 
    - [Insurance](https://club.capital/industries/insurance/)
    - [Youth Soccer](https://club.capital/industries/youth-soccer/)
- Solutions 
    - [Monthly Accounting](https://club.capital/solutions/monthly-accounting/)
    - [Tax Service](https://club.capital/solutions/tax-service/)
    - [CFO Services](https://club.capital/solutions/cfo-services-for-your-business/)
    - [Digital Marketing Services](https://club.capital/solutions/digital-marketing-services/)
- Resources 
    - [Our Company](https://club.capital/our-company/)
    - [Testimonials](https://club.capital/testimonials/)
    - [Webinars](https://club.capital/webinars/)
    - [Partnerships](https://club.capital/partnerships/)
    - [Referral Program](https://club.capital/referral-program/)
    - [Est-Tax-Payments](https://club.capital/est-tax-payments/)
- [Podcast](https://club.capital/podcast/)
- Blogs 
    - [Small Business Finance Blog](https://blog.club.capital/)
    - [Youth Sports Finance Blog](https://blog.club.capital/sports)
    - [Marketing Blog](https://blog.club.capital/club-capital-marketing-blog)

[Client Login](https://club.capital/client-login/) [Schedule a Demo](https://club.capital/schedule-a-demo/)

## Episode 16: What Your "Core Four" Values Shouldn't be

 By [Club Capital](https://blog.club.capital/author/club-capital) |  December 03, 2019 

 Subscribe to our Blog

![](https://blog.club.capital/hs-fs/hubfs/Yolo%20iPhone%20Layout%20(1).png?width=866&height=534&name=Yolo%20iPhone%20Layout%20(1).png)

### Stay up to date

#### Related Posts

1. [The S-Corp Accountable Plan: A Complete Template & Setup Guide](https://blog.club.capital/the-s-corp-accountable-plan-a-complete-template-setup-guide)
2. [We Did a Full Labor and Marketing ROI Analysis for One of Our CFO Clients. Here's What the Data Said.](https://blog.club.capital/labor-marketing-roi-analysis-cfo-client)
3. [Introducing the Club Capital Toolbox - FREE for All Agents](https://blog.club.capital/introducing-the-club-capital-toolbox)
4. [The Hidden Profit Center: Why Strategic Tax Planning is Essential for Insurance Agency Owners](https://blog.club.capital/the-hidden-profit-center-why-strategic-tax-planning-is-essential-for-insurance-agency-owners)
5. [Ready to Scale Your Insurance Agency? Let's Talk Numbers (The Fun Kind!)](https://blog.club.capital/ready-to-scale-your-insurance-agency-lets-talk-numbers-the-fun-kind)

---

[Schedule a Demo](https://club.capital/schedule-a-demo/)

*The importance of having Core Values in your organization*

The Core Values to Avoid:

1. Aspirational in nature  
   i.e.: Something that your company doesn’t currently embody, but you need in able to succeed in the future.
2. Permission to Play  
   i.e.: Honesty and Integrity

*Core Values = Guiding principles of how you operate today*

Why do we call core values "CORE FOUR"?

 Because it rhymes, and you and your team will remember them!

*There is such a thing as too many Core Values. Less is more.*

In summary, avoid core values that are permission to play, as these values should be a given, and also avoid aspirational in nature core values, because these are things that you want to be successful in the future, but that your company currently does not embody.

 

Until next time,  LEAD WELL!

- [Tweet](https://twitter.com/share)

## Comments

![Logo signal](https://club.capital/wp-content/uploads/2024/08/logo-footer.png)![Logo signal](https://club.capital/wp-content/uploads/2024/08/logo-footer.png)

Resources

- [Our Company](https://club.capital/our-company/)
- [Testimonials](https://club.capital/testimonials/)
- [Webinars](https://club.capital/webinars/)
- [Partnerships](https://club.capital/partnerships/)
- [Blog](https://blog.club.capital/)
- [Referral Program](https://club.capital/referral-program/)

Industries

- [Insurance](https://club.capital/industries/insurance/)
- [Youth Soccer](https://club.capital/industries/youth-soccer/)

Solutions

- [Monthly Accounting](https://club.capital/solutions/monthly-accounting/)
- [Tax Service](https://club.capital/solutions/tax-service/)
- [CFO Services](https://club.capital/solutions/cfo-services-for-your-business/)
- [Digital Marketing Services](https://club.capital/solutions/digital-marketing-services/)

Company

- [‘Above the Business’ Podcast](https://club.capital/podcast/)
- [Careers](https://club.capital/careers/)

[Schedule a Demo](https://club.capital/book-a-consultation/)

Club Capital companies are independent corporations and not affiliated with any insurance company. All tax services are provided by Club Capital Tax LLC.

© Club Capital 2026

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://2213224.fs1.hubspotusercontent-na1.net/hubfs/2213224/Videos%20for%20VLOG/CCC_Episode%2016_Final.mp4",
  "dateModified" : "2022-05-27T06:10:16.676Z",
  "duration" : "PT3M31S",
  "height" : 1080,
  "name" : "CCC_Episode 16_Final",
  "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/22666102824?portalId=2213224&size=medium",
  "uploadDate" : "2019-12-03T19:22:29.372Z",
  "width" : 1920
}
```