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Becoming a Thought Leader: Empowering Insurance Agents to Connect with Their Community
By Christopher Ferretti on May 17, 2024

In today's competitive insurance landscape, simply selling policies isn't enough. Agents need to become pillars of their community, trusted advisors who not only know the ins and outs of...

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The Pitfalls of Buying Leads and How Paid Search Can Be the Solution for Insurance Agents
By Christopher Ferretti on May 10, 2024

In insurance, lead generation is the lifeblood that sustains business growth. Many insurance agents rely on buying leads from specialized companies. While this can initially seem like an...

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Offline Meets Online: Innovative Marketing Strategies for Modern Insurance Agents
By Christopher Ferretti on May 3, 2024

For captive insurance agents, blending offline and online marketing effectively isn’t just about broadening reach—it’s about creating synergy between two powerful forces. Let’s explore...

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The Realities of Marketing Exclusivity in Insurance: Unmasking the Gimmick
By Christopher Ferretti on April 24, 2024

In the competitive insurance sector, the promise of "market exclusivity" is often presented by marketing agencies as a definitive edge for insurance agents. This assurance is particularly...

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Marketing

Five Marketing Mistakes Insurance Agents Often Make and How to Fix Them
By Christopher Ferretti on April 17, 2024

In the intricate world of insurance marketing, even seasoned agents can stumble along the way. Picture your marketing strategy as a grand stage production. You have the stage, the script,...

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Maximizing Your Insurance Agency's Reach with Social Media
By Christopher Ferretti on February 1, 2024

As we continue our "Online Marketing 101" series, Week 3 spotlights the power of social media in boosting your insurance business. Social media platforms offer unique ways to connect with...

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SEO Demystified: Your Path to Becoming a Local Insurance Superstar
By Christopher Ferretti on January 25, 2024

You've probably heard the term SEO tossed around in marketing discussions, but what exactly is it? Think of it like this: SEO is the compass that guides potential clients through the vast...

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Digital Marketing 101 for Insurance Professionals: Navigating the Online Landscape
By Christopher Ferretti on January 18, 2024

Welcome to the beginning of our "Online Marketing 101" series, designed specifically for insurance agents. In this opening article, we discuss the overarching landscape of digital...

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Marketing

Exciting News: Club Capital Launches Marketing Solutions for Insurance Agents!
By Micah Cannon on October 25, 2023

Hello to our valued Club Capital community, At the heart of Club Capital lies a single, unwavering mission: to empower insurance agents to reach unprecedented heights in their businesses....

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Maximizing ROI Through Digital Marketing: A Comprehensive Guide for Insurance Agents
By Tom Evich on October 10, 2023

“What gets measured gets managed” - Peter Drucker

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