Topics

Stay up to date

Stay up to date

The Strategic Advantage of Timely Responses to Google Reviews for Captive Insurance Agents
By Christopher Ferretti on October 10, 2024

In the competitive world of insurance, captive agents continually seek strategies to distinguish themselves and gain an edge in local SEO. One often overlooked aspect is the response time...

Continue Reading
From Keywords to Conversations: The Evolution of SEO in 2024 for Captive Insurance Agents
By Christopher Ferretti on September 27, 2024

As we venture deeper into 2024, the landscape of Search Engine Optimization (SEO) continues to evolve from a strict focus on keywords to a more holistic approach emphasizing natural...

Continue Reading
The Power of Personal Branding for Captive Insurance Agents
By Christopher Ferretti on September 20, 2024

“Your brand is what other people say about you when you’re not in the room.” - Jeff Bezos

Continue Reading
Steve Jobs and Einstein Walk Into a Bar: Why On-Page SEO Matters for Insurance Agents
By Christopher Ferretti on August 22, 2024

Imagine Steve Jobs and Albert Einstein walking into a bar, not to dissect the nuances of quantum mechanics or the intricacies of innovative technology, but to tackle a seemingly distant...

Continue Reading
What is a Fractional CMO and How Are They Turning Insurance Agents into Local Celebrities?
By Christopher Ferretti on August 9, 2024

In the world of insurance, standing out in a local market can be the key to success. This is where a fractional Chief Marketing Officer (CMO) comes into play, especially for captive agents...

Continue Reading
What Einstein’s Theories Teach Us About SEO for Insurance Agency Owners
By Christopher Ferretti on August 1, 2024

Albert Einstein’s revolutionary approach to understanding the universe offers valuable insights for insurance agency owners navigating the complexities of SEO within the constraints set by...

Continue Reading
Google Ads Mastery: What Steve Jobs and Gandhi Teach About Simplifying Campaigns and Ensuring Consistent Messaging
By Christopher Ferretti on July 18, 2024

In the realm of Google Ads for insurance, the wisdom of Steve Jobs in championing simplicity can be a game-changer. Many insurance agents, operating on modest ad budgets, often spread their...

Continue Reading
Branding Lessons for Insurance Agents: Insights from “The War of Art”
By Christopher Ferretti on June 26, 2024

Last week we got some PPC lessons from Sun Tzu’s “The Art of War.” This week, we’re happy to share some branding insights from Steven Pressfield’s “The Wart of Art.” In the competitive...

Continue Reading
4 PPC Lessons from The Art of War: Mastering the Digital Battlefield
By Christopher Ferretti on June 21, 2024

In the fiercely competitive realm of digital marketing, every insurance agent is vying for supremacy. Drawing inspiration from Sun Tzu’s The Art of War, you can transform your PPC campaigns...

Continue Reading
Revolutionizing Your Insurance Agency’s Digital Presence with Ad Extensions
By Christopher Ferretti on May 29, 2024

Imagine unlocking a level of connectivity and visibility in your Google Ads that propels your insurance agency to the forefront of the digital landscape. This isn’t just about making your...

Continue Reading

Submit a Comment

Get latest articles directly in your inbox, stay up to date