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Christopher Ferretti

Accomplished accounting and tax professional with a penchant for helping small businesses optimize their operations.
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All Posts from Christopher Ferretti

Offline Meets Online: Innovative Marketing Strategies for Modern Insurance Agents
By Christopher Ferretti on May 3, 2024

For captive insurance agents, blending offline and online marketing effectively isn’t just about broadening reach—it’s about creating synergy between two powerful forces. Let’s explore...

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The Realities of Marketing Exclusivity in Insurance: Unmasking the Gimmick
By Christopher Ferretti on April 24, 2024

In the competitive insurance sector, the promise of "market exclusivity" is often presented by marketing agencies as a definitive edge for insurance agents. This assurance is particularly...

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Marketing

Five Marketing Mistakes Insurance Agents Often Make and How to Fix Them
By Christopher Ferretti on April 17, 2024

In the intricate world of insurance marketing, even seasoned agents can stumble along the way. Picture your marketing strategy as a grand stage production. You have the stage, the script,...

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Maximizing Your Insurance Agency's Reach with Social Media
By Christopher Ferretti on February 1, 2024

As we continue our "Online Marketing 101" series, Week 3 spotlights the power of social media in boosting your insurance business. Social media platforms offer unique ways to connect with...

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SEO Demystified: Your Path to Becoming a Local Insurance Superstar
By Christopher Ferretti on January 25, 2024

You've probably heard the term SEO tossed around in marketing discussions, but what exactly is it? Think of it like this: SEO is the compass that guides potential clients through the vast...

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Digital Marketing 101 for Insurance Professionals: Navigating the Online Landscape
By Christopher Ferretti on January 18, 2024

Welcome to the beginning of our "Online Marketing 101" series, designed specifically for insurance agents. In this opening article, we discuss the overarching landscape of digital...

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