Establishing a robust personal brand in the competitive insurance market can significantly differentiate you from other agents. For captive insurance agents, tailoring your brand to your...

Captive insurance agents seeking to optimize their lead-generation strategies through Google Ads have two powerful tools at their disposal: Click-to-Call campaigns and Responsive Search Ads...

In the competitive world of insurance, captive agents continually seek strategies to distinguish themselves and gain an edge in local SEO. One often overlooked aspect is the response time...

As we venture deeper into 2024, the landscape of Search Engine Optimization (SEO) continues to evolve from a strict focus on keywords to a more holistic approach emphasizing natural...

“Your brand is what other people say about you when you’re not in the room.” - Jeff Bezos

Imagine Steve Jobs and Albert Einstein walking into a bar, not to dissect the nuances of quantum mechanics or the intricacies of innovative technology, but to tackle a seemingly distant...

In the world of insurance, standing out in a local market can be the key to success. This is where a fractional Chief Marketing Officer (CMO) comes into play, especially for captive agents...

Albert Einstein’s revolutionary approach to understanding the universe offers valuable insights for insurance agency owners navigating the complexities of SEO within the constraints set by...

In the realm of Google Ads for insurance, the wisdom of Steve Jobs in championing simplicity can be a game-changer. Many insurance agents, operating on modest ad budgets, often spread their...

Last week we got some PPC lessons from Sun Tzu’s “The Art of War.” This week, we’re happy to share some branding insights from Steven Pressfield’s “The Wart of Art.” In the competitive...