---
title: "Insurance Agency Accounting: Effective Chart of Accounts"
description: Discover how a tailored chart of accounts benefits insurance agencies. Streamline financial reporting and maximize efficiency. Explore more on Club Capital's blog.
image: https://blog.club.capital/hubfs/Blog%20Banner%20New%20Chart%20of%20Accounts%20.png
---

[Skip to content](https://blog.club.capital/chart-of-accounts-created-for-insurance-agencies#content)

[![](https://blog.club.capital/hs-fs/hubfs/CC%20Logo_Transparent%20Small%20Size.png?width=1000&height=188&name=CC%20Logo_Transparent%20Small%20Size.png)](http://www.club.capital)

- Industries 
    - [Insurance](https://club.capital/industries/insurance/)
    - [Youth Soccer](https://club.capital/industries/youth-soccer/)
- Solutions 
    - [Monthly Accounting](https://club.capital/solutions/monthly-accounting/)
    - [Tax Service](https://club.capital/solutions/tax-service/)
    - [CFO Services](https://club.capital/solutions/cfo-services-for-your-business/)
    - [Digital Marketing Services](https://club.capital/solutions/digital-marketing-services/)
- Resources 
    - [Our Company](https://club.capital/our-company/)
    - [Testimonials](https://club.capital/testimonials/)
    - [Webinars](https://club.capital/webinars/)
    - [Partnerships](https://club.capital/partnerships/)
    - [Referral Program](https://club.capital/referral-program/)
    - [Est-Tax-Payments](https://club.capital/est-tax-payments/)
- [Podcast](https://club.capital/podcast/)
- Blogs 
    - [Small Business Finance Blog](https://blog.club.capital/)
    - [Youth Sports Finance Blog](https://blog.club.capital/sports)
    - [Marketing Blog](https://blog.club.capital/club-capital-marketing-blog)

[Client Login](https://club.capital/client-login/) [Schedule a Demo](https://club.capital/schedule-a-demo/)

- Industries 
    - [Insurance](https://club.capital/industries/insurance/)
    - [Youth Soccer](https://club.capital/industries/youth-soccer/)
- Solutions 
    - [Monthly Accounting](https://club.capital/solutions/monthly-accounting/)
    - [Tax Service](https://club.capital/solutions/tax-service/)
    - [CFO Services](https://club.capital/solutions/cfo-services-for-your-business/)
    - [Digital Marketing Services](https://club.capital/solutions/digital-marketing-services/)
- Resources 
    - [Our Company](https://club.capital/our-company/)
    - [Testimonials](https://club.capital/testimonials/)
    - [Webinars](https://club.capital/webinars/)
    - [Partnerships](https://club.capital/partnerships/)
    - [Referral Program](https://club.capital/referral-program/)
    - [Est-Tax-Payments](https://club.capital/est-tax-payments/)
- [Podcast](https://club.capital/podcast/)
- Blogs 
    - [Small Business Finance Blog](https://blog.club.capital/)
    - [Youth Sports Finance Blog](https://blog.club.capital/sports)
    - [Marketing Blog](https://blog.club.capital/club-capital-marketing-blog)

[Client Login](https://club.capital/client-login/) [Schedule a Demo](https://club.capital/schedule-a-demo/)

## Chart of Accounts Created for Insurance Agencies | Key Metrics and Accounting

 By [Club Capital](https://blog.club.capital/author/club-capital) |  March 24, 2022 

 Subscribe to our Blog

![](https://blog.club.capital/hs-fs/hubfs/Blog%20Banner%20New%20Chart%20of%20Accounts%20.png?width=866&height=534&name=Blog%20Banner%20New%20Chart%20of%20Accounts%20.png)

### Stay up to date

#### Related Posts

1. [The S-Corp Accountable Plan: A Complete Template & Setup Guide](https://blog.club.capital/the-s-corp-accountable-plan-a-complete-template-setup-guide)
2. [We Did a Full Labor and Marketing ROI Analysis for One of Our CFO Clients. Here's What the Data Said.](https://blog.club.capital/labor-marketing-roi-analysis-cfo-client)
3. [Introducing the Club Capital Toolbox - FREE for All Agents](https://blog.club.capital/introducing-the-club-capital-toolbox)
4. [The Hidden Profit Center: Why Strategic Tax Planning is Essential for Insurance Agency Owners](https://blog.club.capital/the-hidden-profit-center-why-strategic-tax-planning-is-essential-for-insurance-agency-owners)
5. [Ready to Scale Your Insurance Agency? Let's Talk Numbers (The Fun Kind!)](https://blog.club.capital/ready-to-scale-your-insurance-agency-lets-talk-numbers-the-fun-kind)

---

[Schedule a Demo](https://club.capital/schedule-a-demo/)

Club Capital is the largest accounting and advisory firm for insurance agency owners in the country. For our clients, that means working with dedicated account managers who have extensive knowledge and experience dealing with similar accounting situations in the industry. 

 

For the past 5 years, Club Capital has helped insurance agents better manage their agency's finances through best-in-class monthly accounting and tax services with the unique ability to benchmark their financials against all the agents Club Capital works with. 

 

Club Capital’s new [Chart of Accounts](https://club.capital/solutions/cfo-services-for-your-business/) allows agents to better understand how and where they make their money with a detailed split between new and renewal revenue. This powerful level of detail is not only valuable to review your own agency’s performance, but also provides you a glimpse of how top performing agencies rely on the same revenue sources across the country.

 

[Club Capital delivers monthly financial reports to agents every month with a custom chart of accounts built for the insurance industry, allow you to benchmark your results to your industry peers, and provide “CFO-lite” dashboards to stay on top of your agency’s key financial metrics.](https://club.capital/solutions/cfo-services-for-your-business/)

 

## Key Insurance Agency Metrics - New Revenue vs. Renewal Revenue 

 

Club Capital empowers insurance agency owners by providing easy to read data that allows you to quickly assess how your agency is financially performing. 

We create tools with insurance agency owners in mind to help answer some of these common questions: 

- What happened this month?
- Where did I make my money?
- What’s the health of my business? 

 

Our [Chart of Accounts](https://club.capital/solutions/cfo-services-for-your-business/) separates new revenue from renewal revenue so you can quickly see how much you made in new business and how much was from renewal. Adding the ability to compare new revenue against renewal revenue is a large component of our forecasting & budgeting tools provided through [CFO Services](https://club.capital/solutions/cfo-services-for-your-business/).

 

With agency-specific variables such as average premium values, expected monthly sales (policies sold), and current book values we can accurately forecast agency revenue across all lines of business for the next three years.  This type of insight is invaluable for an agency owner to proactively make [data-driven decisions](https://blog.club.capital/introducing-cfo-services-what-every-insurance-agent-needs-to-easily-build-a-budget-and-forecast)that help achieve their financial goals. 

 

For instance, some companies have commission rate changes on the horizon and the ability to forecast that direct impact into your Agency’s revenue and bottom line is game changing.

 

![](https://lh4.googleusercontent.com/-b6sfaHAuAtl0oiH8UyMOtaF3lo483XiTlPbMvQBfhtHky3jr0OHwGPhzAcAuDFZEEzd8qTJmlbWZu_HdVuFj6n8qMw86IuWI5PHu0ThINQf_ODBraZU7FJ7_6C89nm7oWCR1wc6)

 

![](https://lh3.googleusercontent.com/ZnBA4C0BXskuI1tx2iIunS2C3aw3bju8BFkLWOZLayOy84-ccLlCP67MPBqbSxWTgZCZSAKjq5JuiObwr5MP5teUPXK-zpKr7c30ZKB9pFFuHZagwP-2i5ZfJX0bdDXqXT9m2OtL)

 

## Key Insurance Agency Metrics - Team ROI vs. Marketing ROI

 

Club Capital has also added two new key performance indicators to our dashboard - Marketing ROI and Team ROI. 

 

A common issue with growing an agency is being able to track the return on investment (ROI) when it comes to marketing and growing your team. These metrics are key to better understanding your expenses and growing your agency.  

 

Our [Chart of Accounts](https://club.capital/solutions/cfo-services-for-your-business/) are designed to be intuitive and easy to use. We provide the formulas we used for each calculation along with other key performance indicators that help you better understand the data. 

 

![](https://lh5.googleusercontent.com/E0BWl1kHNxjEJSaBouTHRgrbu07caE3dUikLSYMbeTMeI96tGQRin6r6CqwtJ5TCwEu-357wdk8CwAHVgcFDcnDXbquG8UqF_Cq_5Y_oCacTw8jzcq4IivCLujyOVGEONClWe8ft)

 

## Get Started With Our New Chart of Accounts 

Our Chart of Accounts are exclusively available for Club Capital members. [Schedule a demo to see how we can help you become a better CFO for your Agency today.](https://club.capital/solutions/cfo-services-for-your-business/)

- [Tweet](https://twitter.com/share)

## Comments

![Logo signal](https://club.capital/wp-content/uploads/2024/08/logo-footer.png)![Logo signal](https://club.capital/wp-content/uploads/2024/08/logo-footer.png)

Resources

- [Our Company](https://club.capital/our-company/)
- [Testimonials](https://club.capital/testimonials/)
- [Webinars](https://club.capital/webinars/)
- [Partnerships](https://club.capital/partnerships/)
- [Blog](https://blog.club.capital/)
- [Referral Program](https://club.capital/referral-program/)

Industries

- [Insurance](https://club.capital/industries/insurance/)
- [Youth Soccer](https://club.capital/industries/youth-soccer/)

Solutions

- [Monthly Accounting](https://club.capital/solutions/monthly-accounting/)
- [Tax Service](https://club.capital/solutions/tax-service/)
- [CFO Services](https://club.capital/solutions/cfo-services-for-your-business/)
- [Digital Marketing Services](https://club.capital/solutions/digital-marketing-services/)

Company

- [‘Above the Business’ Podcast](https://club.capital/podcast/)
- [Careers](https://club.capital/careers/)

[Schedule a Demo](https://club.capital/book-a-consultation/)

Club Capital companies are independent corporations and not affiliated with any insurance company. All tax services are provided by Club Capital Tax LLC.

© Club Capital 2026